From: http://w4.stern.nyu.edu/
Founders: Brian McCollum (MBA '07) and co-founders Brett Beach and Tim McCollum
Madécasse imports specialty food products grown and manufactured in Madagascar. Focused primarily on goods made from locally grown cocoa and vanilla beans, the group aims to bridge the gap between poverty and potential in emerging markets using Equitrade. A model that builds upon the Fair Trade concept, Equitrade requires both the farming and the manufacturing of products to be completed within the country of origin. Based on market trends showing that consumers are increasingly interested in a product origin and in purchasing goods from ethical and sustainable enterprises, Madécasse distributes their premium chocolate bars and other food products to retail outlets across the US.
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